Molveno and tourism over the years

Camping and the
development of the beach area

We had to wait until the 1950s, after the end of WWII, for Molveno to become a holiday resort appreciated not only by mountaineers, but by a wider public. In 1952, the establishment of the Società Incremento Turistico Molveno (SITM) Society to Increase Tourism to Molveno was a turning point: the campsite was designed, sports attractions were created on the beach and some important steps were taken regarding the promotion of Molveno and the Paganella plateau as a tourist destination.

The campsite, originally opened in 1955 next to the swimming pool, was relocated to its current spot in the early seventies. During those twenty years, tourist infrastructure expanded, including mountain huts in the Dolomites for hikers and enhancements in the lido area, which already featured a bathing establishment, mini golf course, football and volleyball fields, bowling greens, playgrounds, pizzerias, and restaurants. In the nineties, the lido underwent significant development with new services managed by SITM. The most recent addition in 2021 was the Dolomia Wellness centre at the campsite.